Bose has developed a new high fidelity line of speakers and is attempting to determine the amount of sales that could be generated by target customers in various segments in order to determine whether or not they should proceed with introduction of the new speakers.Which step of the marketing segmentation process best describes this activity?
A)forecast market potential
B)forecast probably market share
C)select specific segments
D)develop a profile of each segment

Question

Bose has developed a new high fidelity line of speakers and is attempting to determine the amount of sales that could be generated by target customers in various segments in order to determine whether or not they should proceed with introduction of the new speakers.Which step of the marketing segmentation process best describes this activity?​
A)​forecast market potential
B)​forecast probably market share
C)​select specific segments
D)​develop a profile of each segment

Quizplus · Accepted Answer

This activity is about estimating the total sales potential of the target market, which aligns with forecasting market potential.

Bose Has Developed a New High Fidelity Line of Speakers