Placing a product at a certain point or location within a market in the minds of prospective buyers is known as _____.
A) positioning
B) social referencing
C) value engineering
D) optimizing

Question

Quizplus · Accepted Answer

Positioning refers to the strategy of placing a product in a certain location within the market in the minds of prospective buyers, aiming to establish a certain perception or identity for the product in relation to competitors.

Placing a Product at a Certain Point or Location Within