Oscar Mayer, a maker of various meat products, introduced Lunchables, a product specifically aimed at children. This is an example of:
A) undifferentiated marketing.
B) differentiated marketing.
C) mass marketing.
D) micromarketing.

Question

Quizplus · Accepted Answer

Lunchables targeting children as a specific segment of the market is an example of differentiated marketing, where a company creates products tailored to meet the needs of different market segments.

Oscar Mayer, a Maker of Various Meat Products, Introduced Lunchables