The marketing strategy that focuses on producing a single product and marketing it to all customers is called:
A) concentrated marketing.
B) micromarketing.
C) mass marketing.
D) differentiated marketing.

Question

Quizplus · Accepted Answer

Mass marketing is a strategy that targets a large audience with a single product or message, aiming to reach as many people as possible. This approach does not segment the market based on individual preferences or characteristics.

The Marketing Strategy That Focuses on Producing a Single Product