A _____ marketing strategy focuses on producing several products and pricing, promoting, and distributing them with several marketing mixes designed to satisfy smaller segments.
A) mass
B) differentiated
C) societal
D) demographic

Question

Quizplus · Accepted Answer

A differentiated marketing strategy involves creating multiple products with distinct marketing mixes tailored to satisfy the needs of different market segments, rather than targeting the entire market with a single product or approach.

A _____ Marketing Strategy Focuses on Producing Several Products and Pricing