A marketing consultant just gave a motivational speech to your sales team about the power of geographic segmentation.Quietly,you tell your boss that the consultant failed to cover all of the geographic factors that are important to marketers.You cite the following factor(s)she overlooked:
A)Residence location within a statistical area
B)Population migration patterns
C)Regional product preferences
D)Household income within a statistical area
E)Number of statistical reports published on a geographic area

Question

​A marketing consultant just gave a motivational speech to your sales team about the power of geographic segmentation.Quietly,you tell your boss that the consultant failed to cover all of the geographic factors that are important to marketers.You cite the following factor(s)she overlooked:
A)​Residence location within a statistical area
B)​Population migration patterns
C)​Regional product preferences
D)​Household income within a statistical area
E)​Number of statistical reports published on a geographic area

Quizplus · Accepted Answer

The consultant did not cover all of the important geographic factors. Residence location within a statistical area, population migration patterns, regional product preferences, and household income within a statistical area are all essential considerations in geographic segmentation. The number of statistical reports published on a geographic area does not necessarily provide useful information for marketers.

​A Marketing Consultant Just Gave a Motivational Speech to Your

A Marketing Consultant Just Gave a Motivational Speech to Your