Marketers must consider the advantages and disadvantages of each marketing strategy as they choose which one is the best fit for their firm.You have chosen to market your company's product using a differentiated marketing strategy.What disadvantage will you face?
A)Your mass marketing approach may put you out of touch with today's consumer.
B)Your marketing costs will be higher and you will have more production processes.
C)Your direct competition may appeal to your very narrow niche market in a similar manner.
D)Your firm may lose sight of other larger and more profitable markets.
E)Your mass marketing approach may not appeal to smaller market segments.

Question

Marketers must consider the advantages and disadvantages of each marketing strategy as they choose which one is the best fit for their firm.You have chosen to market your company's product using a differentiated marketing strategy.What disadvantage will you face?​
A)​Your mass marketing approach may put you out of touch with today's consumer.
B)​Your marketing costs will be higher and you will have more production processes.
C)​Your direct competition may appeal to your very narrow niche market in a similar manner.
D)​Your firm may lose sight of other larger and more profitable markets.
E)​Your mass marketing approach may not appeal to smaller market segments.

Quizplus · Accepted Answer

Differentiated marketing strategy requires higher marketing costs as it involves customizing the marketing mix for each segment. This could also mean having more production processes to cater to the varying needs of each segment. However, the other options mentioned are not specific disadvantages of a differentiated marketing strategy.

Marketers Must Consider the Advantages and Disadvantages of Each Marketing