A market researcher for a cable company is seeking to determine the number of households in a selected neighborhood that consist of four or more people. The most cost-efficient way to collect this information would be to:

Question

Quizplus · Accepted Answer

Looking through census information available on the Internet is the most cost-efficient method because it utilizes already collected and organized data, avoiding the higher costs associated with hiring a full-service research supplier, conducting personal interviews, or searching through potentially less specific data from the local Chamber of Commerce.

A Market Researcher for a Cable Company Is Seeking to Determine