In the context of the relationship marketing continuum,the first-level relationship marketing programs typically rely on pricing and other financial incentives to motivate the customer into a buying relationship with a vendor.

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First-level relationship marketing programs often use financial incentives such as discounts, coupons, and loyalty programs to encourage customers to make repeat purchases and build a long-term relationship with the vendor.

In the Context of the Relationship Marketing Continuum,the First-Level Relationship