At the third-level of relationship marketing continuum,buyer-seller relationships are transformed structurally into business partnerships.

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At the third-level of relationship marketing continuum, buyer-seller relationships are transformed structurally into business partnerships where both parties work closely together to achieve mutual goals and maximize value for each other. This level of relationship requires a high degree of trust, commitment, and collaboration.

At the Third-Level of Relationship Marketing Continuum,buyer-Seller Relationships Are Transformed