When Sara developed a headache due to stress just before an important sales presentation,she quickly bought an aspirin from a nearby pharmacy.This is an example of buying a(n)_____.
A) shopping product
B) emergency good
C) staple
D) impulse good

Question

Quizplus · Accepted Answer

An emergency good is a product that is purchased in response to an unexpected or urgent need, such as Sara buying aspirin for her headache just before her sales presentation. Shopping products are goods that consumers will buy after comparing several brands or stores based on factors such as price and quality. Staples are products that consumers regularly buy such as food, toiletries, or cleaning supplies. Impulse goods are products that are purchased without prior planning or consideration, often due to a sudden emotional desire or need.

When Sara Developed a Headache Due to Stress Just Before