When Tom decided to buy a washing machine,he had very little knowledge of competing products in the market.He searched on the net,talked to his friends,and compared features of different models.Finally,he decided to buy an LG top load,semi-automatic washing machine.This is an example of buying a(n)_____.
A) shopping product
B) staple
C) convenience product
D) specialty product

Question

Quizplus · Accepted Answer

Tom conducted research and compared different models before making his decision to purchase the LG top load, semi-automatic washing machine. Shopping products are products for which consumers will compare alternatives before making a purchase decision, whereas convenience products are purchased frequently and with minimal effort, and staples are basic necessities that consumers purchase routinely without much thought. Speciality products are products purchased with a unique or specific set of characteristics, often with a particular brand in mind. Therefore, A) shopping product is the best choice.

When Tom Decided to Buy a Washing Machine,he Had Very