In doing SWOT analysis and trying to identify a company's market opportunities,which of the following is NOT an example of a potential market opportunity that a company may have?
A) Serving additional customer groups or market segments
B) Growing buyer preferences for substitutes for the industry's product
C) Acquiring rival firms or companies with attractive technological expertise or capabilities
D) Expanding into new geographic markets
E) Openings to win market share away from rivals

Question

Quizplus · Accepted Answer

Growing buyer preferences for substitutes for the industry's product is a threat to the company, not a potential market opportunity. SWOT analysis involves identifying a company's strengths, weaknesses, opportunities, and threats, and this question specifically asks for potential market opportunities. The other choices all represent potential market opportunities for a company.

In Doing SWOT Analysis and Trying to Identify a Company's