Buyers are in position to exert strong bargaining power in dealing with sellers when:
A) their costs to switch to competing brands or to substitute products are relatively high.
B) a particular seller's product delivers quality or performance that is very important to the buyer and is not matched by other brands.
C) they buy the product infrequently or in small quantities and are not particularly well-informed about sellers' products,prices,and costs.
D) buyer demand is growing rapidly.
E) buyers are price-sensitive due to the product representing a significant fraction of their purchases.

Question

Quizplus · Accepted Answer

Buyers exert strong bargaining power when they are price-sensitive, especially if the product represents a significant portion of their purchases, as they are more likely to negotiate for better prices or terms.

Buyers Are in Position to Exert Strong Bargaining Power in Dealing