Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Question

Quizplus · Accepted Answer

This phenomenon is explained by the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them. Seeing, using, or noticing a product increases familiarity, thereby increasing the likelihood of purchase.

Once Consumers Have Used a Product, Seen It Advertised, or Noticed