Josh usually buys one brand of orange juice but, occasionally, will buy a competitive brand if it's on sale. Josh is exhibiting brand insistence.

Name: Josh usually buys one brand of orange juice but, occasionally, will buy a competitive brand if it's on sale. Josh is exhibiting brand insistence.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Josh is exhibiting brand preference, not brand insistence, because he occasionally switches brands based on sales, indicating a preference rather than an absolute commitment to one brand.

Josh Usually Buys One Brand of Orange Juice But, Occasionally