A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. This product is at the _____ stage of brand loyalty.
A) brand insistence
B) brand association
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

At the stage of brand recognition, consumers are introduced to the product and begin to recognize it. Distributing free samples is a strategy to increase awareness and recognition of the new product among potential customers.

A Company Has Introduced a New Product in the Market