Consumers at the _____ level of brand loyalty, rely on previous experiences with the product when choosing it, if available, over competitors' products.
A) brand awareness
B) brand association
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Brand preference indicates a stage of brand loyalty where consumers prefer one brand over others, often based on past experiences with the product.

Consumers at the _____ Level of Brand Loyalty, Rely on Previous