Dell manufactures and markets computers and several related products,such as laptops,desktops,notebooks,and printers,all under the Dell name.These products are examples of _____ brands.
A)family
B)captive
C)individual
D)private label

Question

Quizplus · Accepted Answer

Dell is using a family brand strategy by marketing all of their products under the Dell name. This allows them to leverage the reputation and recognition of the Dell brand across all of their product lines.

Dell Manufactures and Markets Computers and Several Related Products,such as Laptops,desktops,notebooks,and