A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.
A)family
B)captive
C)generic
D)individual

Question

Quizplus · Accepted Answer

Individual branding allows a company to tailor its marketing efforts to different segments by creating distinct brand identities for each product, catering to specific consumer needs and preferences.

A Company Wishing to Implement a Market Segmentation Strategy for Its