An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market.The images would include Coke,Pepsi,Sprite,Mountain Dew,and Dr.Pepper.The apparel manufacturer will have to complete which of the following practices before creating this line of t-shirts?
A)Line extension
B)Brand extension
C)Brand licensing
D)Brand engagement

Question

Quizplus · Accepted Answer

The apparel manufacturer needs to obtain permission from the soft drink brands to use their logos and images, which involves brand licensing.

An Apparel Manufacturer Decides to Create a Line of T-Shirts