Companies that adopt category management system start the process by:
A)setting performance standards and measuring actual results against the standard.
B)defining the category based on the target market's needs.
C)staffing the sales force, including the national sales teams assigned to major retailers.
D)identifying consumer groups and the store clusters with the greatest sales potential.

Question

Quizplus · Accepted Answer

Adopting category management system requires defining the category based on the target market's needs, which involves analyzing customer preferences, buying trends, and behavior. This forms the foundation of category management, which is why B is the correct choice. While A, C, and D are important steps in the category management process, they come after defining the category.

Companies That Adopt Category Management System Start the Process By