Annie's Inc.,that produces vinegar for cooking purposes,identified new uses for its product and started promoting it as a fabric softener and a cleansing product.The company started selling the same product in different packages modified for different types of uses.This strategy used by Annie's to increase the sales of its product is an example of a _____ strategy.

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products in existing markets, which Annie's Inc. is doing by promoting new uses for its vinegar.