Which of the following is the most unlikely element of a localized multidomestic strategy?
A) Granting country managers fairly wide strategy-making latitude.
B) Plants scattered across many host countries,each producing product versions for local area markets.
C) Marketing and distribution adapted to the buying habits,customs,and culture of each host country.
D) Preference for local suppliers (use of some local suppliers may be mandated by host governments).
E) Selling direct to buyers (perhaps via the company's website)to avoid having to establish networks of wholesale/retail dealers in each country market.

Question

Quizplus · Accepted Answer

Selling direct to buyers (Choice E) is the most unlikely element of a localized multidomestic strategy because it goes against the idea of adapting marketing and distribution to the buying habits, customs, and culture of each host country (Choice C). Direct selling via a website may not be culturally appropriate or effective in all countries. The other choices (A, B, and D) are all typical elements of a localized multidomestic strategy.

Which of the Following Is the Most Unlikely Element of a Localized