When a company operates in the markets of two or more different countries,its foremost strategic issue is:
A) whether to use strategic alliances to help defeat its rivals.
B) whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
C) whether to maintain a national (one-country)manufacturing base and export goods to the other countries.
D) choosing which foreign companies to team up with via strategic alliances or joint ventures.
E) whether to test the waters with an export strategy before committing to some other competitive approach.

Question

Quizplus · Accepted Answer

When a company operates in different countries, it has to decide whether to adapt its competitive approach in each market according to specific market conditions and buyer preferences or to employ the same approach in all countries. This decision is crucial as it can impact the company's success in each market. Therefore, option B is the most appropriate choice. The other options (A, C, D, and E) are also important considerations, but they are not the foremost strategic issue.

When a Company Operates in the Markets of Two or More