A multidomestic strategy represents:
A) a think-local,act-local approach to international strategy.
B) a sound approach when decision-making is centralized.
C) a focused strategy on a global scale with decision making centralized.
D) a decision-based approach whereby senior managerial positions are occupied by home-country staff.
E) All of these.

Question

Quizplus · Accepted Answer

A multidomestic strategy emphasizes the need to understand and respond to local conditions and cultures, allowing decision-making to be decentralized and tailored to individual markets. It is a "think-local, act-local" approach that is in contrast to a more centralized, global strategy.

A Multidomestic Strategy Represents