A global strategy is one in which a company:
A) employs the same basic competitive approach in all countries where it operates.
B) sells much of the same products everywhere.
C) strives to build global brands.
D) coordinates its actions worldwide with strong headquarters control represents a think-global,act-global approach.
E) All of these.

Question

Quizplus · Accepted Answer

A global strategy entails all of these elements: employing the same basic competitive approach worldwide (A), selling much of the same products everywhere (B), striving to build global brands (C), and coordinating actions worldwide with strong headquarters control (D). Therefore, the best choice is E (All of these).

A Global Strategy Is One in Which a Company