The objective of differentiation:
A) is to offer customers something rivals can't,at least in terms of the level of satisfaction.
B) is to develop strategies that are different from those of rivals.
C) is to establish objectives that are measurable and meaningful when it comes to sales growth.
D) is to offer customers a sustainable competitive advantage.
E) All of these.

Question

Quizplus · Accepted Answer

The objective of differentiation is to offer customers something that competitors cannot, leading to a higher level of satisfaction for customers. This unique advantage can then be leveraged to create a sustainable competitive advantage. While developing different strategies from rivals (B) and establishing meaningful sales growth objectives (C) are important, they are not the primary objective of differentiation. E is too broad and encompasses other concepts not related specifically to differentiation.

The Objective of Differentiation