A pitfall to avoid in pursuing a differentiation strategy is:
A) trying to differentiate on the basis of attributes or features that are easily and quickly copied.
B) choosing a product offering that supports buyer's indifference to rival brands' offerings.
C) charging a premium price for the differentiating features.
D) meeting and exceeding the meaningful gaps in quality,performance,service,and other attractive differentiating attributes offered by rivals.
E) spending on activities to differentiate the company's product offering to enhance profitability.

Question

Quizplus · Accepted Answer

If a company differentiates on attributes or features that are easily and quickly copied, their competitors can quickly replicate their offering, eliminating any differentiation advantage. A sustainable differentiation strategy should be difficult for competitors to imitate or replicate.

A Pitfall to Avoid in Pursuing a Differentiation Strategy Is