Broad differentiation strategies are well-suited for market circumstances where:
A) there are many ways to differentiate the product or service that have value to buyers.
B) most buyers have the same needs and use the product in the same ways.
C) buyers are susceptible to clever advertising.
D) barriers to entry are high and suppliers have a low degree of bargaining power.
E) price competition is especially vigorous.

Question

Quizplus · Accepted Answer

Broad differentiation strategies are most effective when there are many ways to differentiate the product or service that have value to buyers. This means that companies can offer unique features or benefits that set them apart from their competitors and attract a larger customer base. A broad differentiation strategy is not well-suited for market circumstances where most buyers have the same needs and use the product in the same ways, where clever advertising is the key to success, or where price competition is particularly fierce.

Broad Differentiation Strategies Are Well-Suited for Market Circumstances Where