Broad differentiation strategies generally work best in market circumstances where:
A) buyer needs and uses of the product are diverse and they are not fully satisfied by a standardized product.
B) most buyers have similar needs and use the product in the same ways.
C) the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D) buyers are price sensitive and buying switching costs are quite low.
E) the five competitive forces are strong.

Question

Quizplus · Accepted Answer

Broad differentiation strategies work best when there is a high degree of diversity in buyer needs and preferences, as this allows for a wide range of differentiated products to be offered. Standardized products may not fully satisfy customers, making differentiation an attractive strategy to capture more market share.

Broad Differentiation Strategies Generally Work Best in Market Circumstances Where