Approaches to enhancing differentiation through changes in the value chain include:
A) coordinating with channel allies to enhance customer perception of value.
B) coordinating with suppliers to better address customer needs.
C) working closely on those activities performed by upstream suppliers and downstream by distributors and retailers to enhance customer value proposition.
D) collaborating with suppliers to improve many dimensions affecting product features and quality.
E) All of these.

Question

Quizplus · Accepted Answer

All of these approaches can enhance differentiation through changes in the value chain. Coordinating with channel allies can improve customer perception of value, coordinating with suppliers can address customer needs better, working closely with upstream and downstream activities can enhance the value proposition, and collaborating with suppliers can improve product features and quality. All of these approaches can contribute to enhancing differentiation in the market.

Approaches to Enhancing Differentiation Through Changes in the Value Chain