Easy-to-copy differentiating features:
A) cannot produce sustainable competitive advantage.
B) seldom are perceived by buyers as having much value.
C) tend to give buyers a high degree of power in bargaining for a lower price.
D) should never be incorporated in a company's product offering if its differentiation strategy is to succeed.
E) lead to vigorous price competition.

Question

Quizplus · Accepted Answer

Easy-to-copy differentiating features do not create a sustainable competitive advantage because they are easily replicated by competitors, making it difficult for a company to maintain their differentiation strategy.

Answer: B) 
 Since these features are easily replicated, buyers do not perceive them as having much value or as a reason to pay a premium price for the product.

Answer: C) 
 These features give buyers the power to negotiate for a lower price because they can easily find similar products with similar features from competitors.

Answer: E) 
 The ease of replicating these features leads to a price competition between companies that offer similar products with the same or similar features, making it difficult for one company to maintain a higher price.

Easy-To-Copy Differentiating Features