Which of the following does NOT represent a company resource?
A) A company's brand
B) A productive input that is owned by the firm
C) Marketing and brand management
D) R&D teams
E) A productive input that is controlled by the firm

Question

Quizplus · Accepted Answer

Marketing and brand management represent functions or activities within a company, rather than actual resources that are owned or controlled by the company. A company's resources are typically tangible or intangible assets that are owned or controlled by the company, and can be used to create value or competitive advantage. Examples of company resources include physical assets such as factories and equipment, human resources such as skilled employees, and intellectual property such as patents and trademarks.

Which of the Following Does NOT Represent a Company Resource