A strategic vision has enormous motivational value and can usually be stated adequately in one to two paragraphs,and managers should be able to personally:
A) explain the vision and its rationale to company personnel and outsiders easily in several hours.
B) present their vision and its rationale in a bland and uninspiring manner to ensure stakeholders of its seriousness.
C) paint a convincing and inspiring picture of the company's journey and destination effectively.
D) communicate and distribute the vision to interested parties and to top executives only.
E) None of these.

Question

Quizplus · Accepted Answer

A strategic vision that is convincing and inspiring can be communicated effectively by managers who personally paint a picture of the company's journey and destination. This can motivate employees and other stakeholders to work towards achieving the vision. Option A is incorrect because a vision that takes several hours to explain may not be easily understandable or memorable by employees. Option B is incorrect because a bland and uninspiring presentation will not motivate stakeholders. Option D is incorrect because the vision should be communicated and distributed to all interested parties, not just top executives. Option E is incorrect because there is a correct answer.

A Strategic Vision Has Enormous Motivational Value and Can Usually