The difference between the concept of a company mission statement and the concept of a strategic vision is that:
A) a mission concerns what to do to achieve short-term objectives,while a strategic vision concerns what to do to achieve long-term performance targets.
B) the mission is to make a profit,whereas a strategic vision concerns what business model to employ in striving to make a profit.
C) a mission statement deals with what to accomplish on behalf of shareholders,while a strategic vision concerns what to accomplish on behalf of customers.
D) a mission statement typically concerns a company's purpose and its present business scope ("who we are and what we do and why we are here"),whereas the principal concern of a strategic vision portrays a company's aspirations for its future ("where are we going").
E) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"

Question

Quizplus · Accepted Answer

A mission statement typically outlines a company's present purpose and scope, while a strategic vision outlines the company's aspirations for its future direction. This means that the mission statement focuses on the present and the strategic vision focuses on the future. Option A is incorrect because a mission statement is not necessarily short-term focused, and a strategic vision is not necessarily long-term focused. Option B is incorrect because a mission statement is not solely focused on making a profit and a strategic vision is broader than just the business model. Option C is incorrect because a mission statement can be broader than just shareholder objectives and a strategic vision is not solely focused on customer objectives. Option E is incorrect because a mission statement can provide an answer to "how will we get there?" depending on the company's approach.

The Difference Between the Concept of a Company Mission Statement