Although advertising expenditures in the United States by 2013 were more than $220 billion,the major expense was for media time and space-not payroll expense to people who worked in the advertising industry.
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Q1: The basic strategy planning decisions for advertising,
Q5: Advertising objectives should be very specific, even
Q7: During the last decade,the rate of advertising
Q9: Advertising in Germany accounts for $80 million
Q10: The main problem with advertising is that
Q10: By 2015,advertising expenditures in the United States
Q11: On average, U.S. corporations spend only about
Q12: It's a common belief that half of
Q20: Motor vehicles producers spend a higher percentage
Q22: Cooperative advertising is not very economical-because media
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