The main problem with advertising is that it costs so much-on average about one third of sales dollars for U.S. companies.
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Q5: Advertising objectives should be very specific, even
Q6: Advertising in the U.S. accounts for about
Q7: Although advertising expenditures in the United States
Q8: Total advertising spending in other countries is
Q9: Advertising in Europe accounts for roughly half
Q11: On average, U.S. corporations spend only about
Q12: It's a common belief that half of
Q13: The U.S. has about 462,000 people working
Q14: Advertising allowances are price reductions given to
Q15: Furniture stores spend a higher percentage of
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