The U.S. has about 462,000 people working directly in the advertising industry, and half of them work for advertising agencies.
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Q8: Total advertising spending in other countries is
Q9: Advertising in Europe accounts for roughly half
Q10: The main problem with advertising is that
Q11: On average, U.S. corporations spend only about
Q12: It's a common belief that half of
Q14: Advertising allowances are price reductions given to
Q15: Furniture stores spend a higher percentage of
Q16: During the last decade, the rate of
Q17: Games and toys producers spend a higher
Q18: Marketing managers should set overall advertising objectives,
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