When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is:
A) institutional advertising.
B) reminder advertising.
C) competitive advertising.
D) comparative advertising.
E) pioneering advertising.
Correct Answer:
Verified
Q213: _ advertising tries to develop goodwill for
Q214: In its ads, Clorox touts the effectiveness
Q215: All of the following are product-based advertising
Q216: Focusing a company's advertising on its name
Q217: When a producer has won brand insistence
Q219: Institutional advertising:
A) tries to stimulate primary demand
Q220: All of the following are true of
Q221: Ad spending for television in the U.S.
Q222: Ad spending for magazines in the U.S.
Q223: In 2010, about _ percent of ad
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