A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. Which of the following disadvantages would most likely affect this campaign?

Question

Quizplus · Accepted Answer

The long lead times associated with magazine advertising would be the most likely disadvantage of this campaign. This means that the advertisements would have to be planned and created well in advance, potentially limiting the flexibility of the campaign and making it difficult to respond quickly to changing market conditions or other factors. Additionally, the extended time between when the ads are created and when they appear in print could reduce their impact and relevance for potential customers.

A Ski Resort Is Considering a Promotional Campaign That Emphasizes