Customer service reps are more useful for "keeping" customers, rather than "winning" new customers.
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Q31: A producer's order taker may explain details,
Q32: A wholesaler's order-getting salespeople are likely to
Q33: Order takers should work on improving the
Q34: Homogeneous shopping products need order getters more
Q35: Agent wholesalers-particularly manufacturers' agents and brokers-are often
Q37: Developing goodwill and stimulating demand are tasks
Q38: Customer service reps are customer advocates, but
Q39: When a customer service rep works to
Q40: Customer service is different from the service
Q41: Sales managers often divide sales force responsibilities
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