Telemarketing can help a firm extend its personal selling efforts to new target markets without investing a lot of time and money.

Question

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Telemarketing allows a firm to reach out to potential customers over the phone, which can save time and money compared to in-person sales calls. This can help the firm expand its reach to new target markets without investing as much time and money as personal selling may require.

Telemarketing Can Help a Firm Extend Its Personal Selling Efforts