Marketing managers should make specific strategy decisions about:

Question

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Marketing managers should make specific strategy decisions about all of these alternatives to ensure successful sales performance. The number and kind of salespeople needed depends on the target market and product/service being sold; how salespeople should be compensated and motivated will influence their productivity and job satisfaction; the sales presentation should be tailored to effectively communicate the value proposition of the product/service; and selecting and training salespeople is crucial for them to be knowledgeable about the product/service and skilled in selling techniques.

Marketing Managers Should Make Specific Strategy Decisions About