A salesperson for cold remedy products visits pharmacists during the cold season and encourages them to use a special end-of-aisle display for his firm's cough syrup and then helps set up the display. The salesperson is a(n) ____________.

Question

Quizplus · Accepted Answer

A missionary salesperson is someone who promotes the firm's products to indirect customers, such as retailers, but does not directly close sales. In this scenario, the salesperson is encouraging pharmacists to use a special display for the product, which is a form of promotion rather than direct selling, fitting the role of a missionary salesperson.

A Salesperson for Cold Remedy Products Visits Pharmacists During the Cold