MASS SELLING, in contrast to personal selling:
A) is less expensive when the target customers are numerous and scattered.
B) doesn't provide immediate feedback.
C) is less flexible in adapting to customers' needs and attitudes.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Mass selling is less expensive when the target customers are numerous and scattered, but it doesn't provide immediate feedback and is less flexible in adapting to customers' needs and attitudes. So, all of these alternatives are correct.

MASS SELLING, in Contrast to Personal Selling