Advertising
A) tries to attract attention to the firm and its offerings without having to pay media costs.
B) is any unpaid form of nonpersonal presentation of ideas, goods, or services.
C) must be paid for, while another form of mass selling-publicity-is "free."
D) is the main form of personal selling which includes the use of traditional media as well as new media.
E) involves direct spoken communication between sellers and potential customers.

Question

Quizplus · Accepted Answer

Advertising requires payment for the media used, while publicity is a nonpaid form of promotion.