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Consumers Are Increasingly Accessing the Internet "On the Go

Question 251

Multiple Choice

Consumers are increasingly accessing the Internet "on the go." How should physical retailers best leverage this trend?


A) They should develop websites and apps that work with tablet computers and smartphones.
B) They should design and use traditional catalogs to appear different from the competitors.
C) They should make their customers feel like they are sitting at a desk with a computer and shopping, even if they are shopping on a mobile device.
D) They should provide customers with free access to the Internet in their stores.
E) They should make more profits by charging higher prices on their products when sold through the Internet.

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