The _____ says that new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices.

Question

Quizplus · Accepted Answer

The described concept is the Wheel of Retailing Theory, which suggests that retailers enter the market as low-price operators, then slowly evolve into more conventional retailers with higher prices and more services. The other answer choices do not relate to this specific concept.

The _____ Says That New Types of Retailers Enter the Market