The idea that retailers will start to sell a new product that offers a profit margin higher than what they achieve on their traditional product line is consistent with the

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Quizplus · Accepted Answer

The scrambled merchandising concept involves retailers adding goods and services that may be unrelated to each other or to the firm's original business, with the aim of increasing profits by offering a wider variety of items to attract more customers. This is consistent with the idea of selling new products with higher profit margins.

The Idea That Retailers Will Start to Sell a New